More than a decade ago, Mckinsey & Company exposed the 'war for talent' as a strategic business challenge and a critical driver of corporate performance.

While this 'war for talent' remains a challenge for organizations across the globe, both the dimensions of the battle and the arsenal of available weapons have been changing, and will continue to do so precipitously.

 

Today, it is imperative for employers to develop innovative strategies that not only address the needs of their target talent pool, but also recognize the growing importance of enhancing their 'employer brand'.