1.   Analysis & Research

We begin every employer marketing campaign by thoroughly investigating both your needs and those of your prospective employees. Working closely with you, we strive to:

Understand your business objectives

Define your target audience and regions

Estimate the number of new hires

Analyze the motivations of your target audience

Analyze media behavior for cost-effective media planning

Analyze the data obtained and validated through research

Conduct employee focus groups

 

2.   Development

Our research conclusions from the basis for tailored plans and strategies which include formation of your:

Employer Value Proposition (EVP)

Communication and media strategy

Short and long term communication plans

Creative concepts for print and online advertising, direct marketing (EDM), career websites and/or other mediums in a proposed communication plan.

 

3.   Implementation

At this critical stage, we work very closely with you to finalize your chosen creative concept, giving you the freedom and flexibility to either pre-test the concept with a focus group or to proceed to final artwork. Prior to this, we carry out your media planning and co-ordination, and if you wish, even your media buying. Once everything is in place, we then ‘roll out’ your local, regional or national campaign across your chosen media.

 

4.   Screening

Designed to bring you significant qualitative and efficient benefits, our work is tailored to attract only those candidates who possess the specific qualities you require, while ‘screening out’ the others. To enhance this unique self-selection mechanism, KENWAY integrates patented solutions such as IRIS, a proven assessment tool from SRC, one of China’s leading selection firms. IRIS has already generated over 40,000 results for more than 300 corporations worldwide.

 

5.   Selection

Final candidate selection usually ends with the signing of an employment contract and the start of an employee induction programme. KENWAY and SRC can also help at the stage by utilizing best practice services that assess areas such as cultural fit and personal capabilities. These services include:

ž  Structured interviews for junior and senior roles

ž  Simulation-based group and individual assessment activities

ž  Case studies & presentations

ž Company-specific scenario simulations

 

6. Evaluation

We value long-term relationships with our clients, and operate a culture of continuous improvement. After each campaign, we evaluate the effectiveness of the services and strategies provided. If our evaluations show a need for future modifications, we propose adjustments and developments to ensure greater employer brand awareness, as well as the quantity and quality of applications.